People
Bruna Damiana Heinsfeld
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Pronouns: she/her/hers
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Assistant Professor of Learning Technologies
My research is rooted in the field of Critical Studies of Education and Technology (CSET), focusing on critically examining the complex intersections of technology, society, and education.
Ph.D., Interdisciplinary Learning and Teaching, concentrating on Learning Design and Technologies (UTSA, EUA)
M.A., Education, concentrating on Digital Languages, Media and Education (PUC-Rio, Brazil)
PGCert, Media Discourse Analysis (Facuminas, Brazil)
PGCert, Ontology and Epistemology (Facuminas, Brazil)
PGCert, Philosophy, Sociology, and Social Sciences (Facuminas, Brazil)
PGCert, Planning, Implementation and Management of Distance Learning (UFF, Brazil)
B.A., English Language and Literature (UERJ, Brazil)
- Critical perspectives on educational/learning technologies
- Concepts and discourses on technology
- Philosophy and Sociology of technology
- Pedagogical, epistemological, and technological beliefs in education
- (In)equity and educational technology
- Public policies on educational technology
My research is rooted in the field of Critical Studies of Education and Technology (CSET), focusing on critically examining the complex intersections of technology, society, and education. It delves into how technological discourses are constructed and the power dynamics involved, particularly through the lenses of Critical Discourse Analysis (CDA) and critical pedagogy. I am passionate about exploring how educational technologies are perceived, marketed, and adopted, and their implications for social justice and equity in educational settings. My work aims to illuminate the ideological, cultural, and economic factors that influence these dynamics, fostering a deeper understanding of their implications for education.
What students can expect from me?
As an advisor, I foster a supportive and inclusive environment that encourages critical thinking and reflection, grounded in the principles of social justice and critical pedagogy. I am committed to providing accessible, timely, and constructive feedback while respecting diverse perspectives. My approach emphasizes student autonomy, interdisciplinary exploration, and the development of critical consciousness. I aim to prepare students for both academic success and meaningful participation in society, inspiring confidence, curiosity, and a commitment to lifelong learning and social change.
Selected Awards
2023 UTSA Transdisciplinary Team Grand Challenge - 1st place award
2022 Who is Who at UTSA award
Associations/Memberships
Society for Information Technology & Teacher Education (SITE)
IOSTE - International Organization for Science and Technology Education
American Education Research Association (AERA)
American Educational Studies Association (AESA)
Brazilian Association of Distance Education (ABED)
News Stories
UTSA researchers expose tech giants’ communication strategies in education (UTSA, 2023) https://www.utsa.edu/today/2023/06/story/researchers-expose-tech-giants.html
Beyond academic performance: sociocultural and sociopolitical consciousness for a just-just education (UTSA, Dr. Haddad Transformative Talks: Critical Conversations for Teachers podcast, 2022) https://open.spotify.com/episode/0yotSbHslC5xc2w02utye4
Gestão e as Inovações Tecnológicas para a Educação - Tecnologia nas políticas públicas de educação (UNIVESP, 2022) https://youtu.be/c4ZTOcwAVX8
Courses taught
CI 4311W Technology and Ethics in Society
This course delves into the ethical challenges posed by emerging technologies, from the privacy concerns of digital data collection to the biases inherent in algorithms, and the moral dilemmas raised by AI and robotics. It considers the impact of misinformation, the digital divide, and the ethical use of bioengineering and human enhancement technologies. By engaging in these topics, participants develop a nuanced understanding of how technology both empowers and challenges us, and how we might navigate its complexities in a way that upholds ethical
principles. The course is designed to foster critical reflection and meaningful dialogue, encouraging the participants to connect theoretical concepts with real-world applications.
CI 8147 Critical Discourse Analysis in Educational Research
Language is never neutral. In this course, we examine how it shapes identity, policy, and possibility, determining what counts as knowledge, whose voices are amplified or silenced, and how power and authority circulate through policies, classrooms, and everyday talk. Grounded in theory and driven by practice, participants engage with real data, apply critical lenses, and unpack the hidden dynamics that shape teaching, learning, and society.
Refereed Articles
Heinsfeld, B. D., & Marone, V. (2023). Reporting or marketing? The discourse of educational
landscape reports on technological trends. Discover Education, 2(50). https://doi.org/10.1007/s44217-023-00075-6
Marone, V., & Heinsfeld, B. D. (2023). Everyone pursuing their dreams: Google’s and Microsoft’s discourse on educational technology. Computers & Education Open, 4, 100138. https://doi.org/10.1016/j.caeo.2023.100138
Heinsfeld, B. D. (2022). Pedagogia crítica, capital tecnológico e exclusão participativa: uma discussão interdisciplinar sobre equidade digital na educação [Critical pedagogy, technological capital, and participatory exclusion: an interdisciplinary discussion on digital equity in education]. Revista Educação, Tecnologias Digitais e Formação Docente, 2(1), 1-21. https://doi.org/10.55028/edutec.v2i1.15396
Refereed authored books
Pischetola, M., Albuquerque, P., Heinsfeld, B. D., Santos, E. R. B., Corrêa, J. G., Silva, M. P. R. N., & Oliveira, N. N. S. (2019). Tecnologias, pensamento sistêmico e os fundamentos da inovação pedagógica [Technologies, systems thinking and the fundamentals of pedagogical innovation]. Curitiba: CRV. ISBN:978-85-444-3795-7. https://doi.org/10.24824/978854443795.7
Campos, G. H. B.; Heinsfeld, B. D., & Silva, M. P. R. N. (2018). Práticas pedagógicas, inovação e tecnologias: breves indagações [Pedagogical practices, innovation and technologies: Brief inquires]. Curitiba: CRV. ISBN:978-85-444-2706-4. https://doi.org/10.24824/978854442706.4
Refereed book chapters
Heinsfeld, B. D., & Pischetola, M. (2020). Concepções e papéis da tecnologia no campo educacional: o embate discursivo das Políticas Públicas em Educação [Technology conceptions and roles in the educational field: the discursive clash of public policies on education]. In R. Dias, V. Laus-Gomes, & C. Cunha (Eds.), Políticas de Educação e Mídia [Education and Media Policies] (pp.109-131), Brasília: Cátedra UNESCO de Juventude, Educação e Sociedade; Universidade Católica de Brasília.
Heinsfeld, B. D. (2025). Framing AI in Education: Personalization metaphors in U.S. policy guidelines. Society for Information Technology & Teacher Education International Conference (SITE 2025).
Heinsfeld, B. D. (2025). Is the author dead? Addressing bias and accountability in educational technology. 2025 American Educational Research Association Annual Meeting (AERA 2025).
Heinsfeld, B. D. (2024). Techno-capitalist narratives in educational technology: A critical analysis. Discourse Net (DN31).
Heinsfeld, B. D., Pazurek, A., & Scharber, C. (2024). Imagined futures of Higher Education: A decade of trends from the Horizon Report. 3rd Annual Civics of Technology Online Conference. http://dx.doi.org/10.13140/RG.2.2.24998.13127
Marone, V., & Heinsfeld, B. D. (2023). Jumpstarting, sparking, and unlocking: Corporate discourse on technology’s role in education. Presented at the 2023 AECT International Convention (AECT 2023).

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Department of Curriculum & Instruction
210A Learning and Environmental Sciences (LES),
1954 Buford Avenue Saint Paul, MN 55108
St. Paul Campus - bruna@umn.edu
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Please email bruna@umn.edu to schedule an appointment.